James Herbertson is the co-founder and Chief People Officer of Bayswater Education, a social enterprise in international education that operates ten year-round colleges across the UK, France, Cyprus, Canada, and South Africa. Bayswater offers a range of micro-credentials in Digital Marketing, International Business and Customer Service. For every student Bayswater teaches, they educate another from a disadvantaged background.

With over 18 years of experience in the study abroad and education industry, James has held diverse roles, including agent, service provider, language school owner, and charity trustee. His journey began with learning Spanish at Malaca Instituto, inspiring him to found and run the language travel agency Answer English. After selling the agency, he launched London Nest in 2010, addressing the need for high-quality, affordable student accommodation in London. London Nest served many leading language schools before James sold his stake in 2018.